The beverages industry is one of the oldest in existence. It has been around for ages. Not only does it provide people with beverage jobs, but also with various other business related opportunities as well.
Let’s take a look at the illustrious history of beverages from the very start.
Archaeologists have discovered that alcoholic drinks were the pioneers of the beverages industry. In ancient times, all civilizations from Celts to Greeks used alcoholic beverages and kept some record of having consumed them.
Historians continue to debate the exact time when alcohol was first used but they agree upon the fact that it has been present throughout history.
By the middle ages, alcoholic beverages were being consumed by households in large quantities. Monks were the first people who came across wine and beer as they searched for a nutritious drink to serve with their meals, these monks would also sell alcoholic beverages to the people.
Later the focus shifted from households to full scale production at breweries. This also provided people with employment opportunities as they could start working beverage jobs in a growing industry and by the end of the era, people had mastered the art of brewing and distilling alcoholic drinks.
Period of Renaissance
Brewing became a full time occupation and masters of the art would pass down the techniques to their heirs. The advancement in technology proved beneficial to the beverages industry as it brought about new innovative ways of making alcohol, alcoholic beverages were much purer now and drinks such as gin and brandy were made for the first time.
Alcohol consumption was now at its peak and the beverages industry was thriving, drunkenness was common and it wasn’t until the war that efforts were made to curb the use of alcohol.
Social norms and values had to be considered as societies became more sophisticated and there were increasing implications for those who indulged in alcohol abuse.
Temperance & Whisky Rebellion
The Temperance Movement was aimed at reshaping the way society consumed alcohol and the notion was put forward to use alcohol in moderation.
Later an attempt by the congress to put a tax on distilled drinks was foiled by the people through the Whisky Rebellion in 1794. At this point, the brewing industry was prospering and going through its golden period, retail businesses were in cut throat competition which resulted in openings for beverage jobs.
In the 19th century laws were introduced to limit the consumption of alcohol and attempts were made to reduce drinking. This move proved to be very effective with a 30% decline in alcohol consumption, however soon people reverted to illegal ways of producing and transporting liquor as criminal activities began to rise.
Although there have been certain advancements since the prohibition, none of them have had serious implications on how alcoholic beverages are perceived. It is however important to note that commercialization and globalization has made it easier for consumers to enjoy a wider variety of liqueurs, spirits, and other alcoholic beverages.