Usher knew. An ambitious promoter named Scooter Braun knew. But the world didn't know. In , Braun by chance stumbled across a video on YouTube, shot in , of a tween boy with an impressive helmet of hair performing a convincing cover of Ne-Yo 's "So Sick" at a local competition in Ontario, Canada in which he finished second. And there were more clips where that one came from, diligently uploaded by the boy's mother. He found out where Bieber went to school and then called in hopes of getting in touch with the year-old's mom, Pattie Mallette. Sure enough, Braun made contact and, before long, he was flying the impressive young singer and his mom out to Atlanta to record some demos. But let's not use expensive cameras. As fate would have it, during one of his trips to the studio in Atlanta, Bieber saw Usher—an idol of his—in the parking lot and offered to sing right then.
Justin Bieber: 'Feels Like I'm in a Dream'
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16-year-old passes Lady Gaga's 'Bad Romance' with 246 million-plus views
It was released as the lead single on Bieber's debut album, My World 2. It was available for digital download on January 18, The song received airplay directly after release, officially impacting mainstream and rhythmic radio on January 26, The song has received positive reviews from critics who complimented the song's effective lyrics and chorus and commended Ludacris' part and the song's ability to have an urban twist. The video features several cameos such as Drake , Lil Twist and Tinashe , in which Bieber chases after a girl. As of May , the song has sold 3. The official music video is the 40th most-viewed video on YouTube  and, as of August , is the second-most disliked YouTube video. It had been the most-viewed from July 12, , when it surpassed the music video for " Bad Romance " by Lady Gaga , until November 24, , when it was surpassed by the music video for " Gangnam Style " by Psy. Bieber performed the song several times, including Saturday Night Live , and the ninth season of American Idol. Bieber also performed an acoustic rendition of the remix version with Drake at the Juno Awards.
But then there are those who started young and stuck around: enter the likes of Britney Spears , Justin Timberlake and Usher. Usher had "Star Search" to launch him out of obscurity at age At 12, Bieber was posting homemade videos of himself on YouTube and industry insiders starting taking notice.